You are the CEO of a well-known asset management company and are sitting in a meeting with a new data vendor, your new portfolio manager (PM) who is an expert in alternative data, and your compliance officer. The Data Pitch The data vendor has data showing exactly what each public company’s CEO and all their workers ordered for lunch every day since Jan 1st, 2011, and he shares a case study where, using the patterns in the food data, their proprietary signal successfully predicted an impending merger of company X that had been shopping for strategic partners, with conglomerate Y…….